Victoria Rusnac
Victoria is currently a CMO for a start-up in the biohacking space. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in the US and the UK.
About Me
I am a Chief Marketing Officer (CMO) for a start-up in the biohacking space. Over the past 18 years, I have worked at top corporations includingNestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in both the US and the UK.
I am passionate about marketing and education, and teaching brings me a lot of joy.
I love to blend high-level marketing strategies with practical frameworks that I can clearly explain to you.
I hold an Executive MBA with distinction from theLondon Business School.
About Me
I am a Chief Marketing Officer (CMO) for a start-up in the biohacking space. Over the past 18 years, I have worked at top corporations includingNestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in both the US and the UK.
I am passionate about marketing and education, and teaching brings me a lot of joy.
I love to blend high-level marketing strategies with practical frameworks that I can clearly explain to you.
I hold an Executive MBA with distinction from theLondon Business School.
Skills
- Marketing strategy: Led on go-to-market plans for tech and telco brands targeting B2C, SME and B2B segments.
- Product marketing: Created messaging and targeted multi-channel launch plans for new products and features.
- Digital marketing: Led in-house SEO, search, social media, affiliate, and influencer marketing channels.
- Growth marketing: Managed growth experiments to test new channels, campaigns and tools.
- Brand marketing: Defined customer segmentation, positioning and messaging; built creative teams in-house.
- Offline campaigns: Launched &measured ATL campaigns covering asset production, TV, and outdoor.
- PR & Content: Defined editorial strategy focused on national coverage, SEO, and lead generation.
- Analytics & Insights: Used analytics, predictive models, and customer insights to underpin decision making.
- Team leadership: Built high-performing virtual teams; focused on team happiness, growth and delivery.
- Career coaching: CV improvement, mock-ups interviews and career guidance for marketing professionals.
Events
BRAND MARKETING: How to build a brand
Join our free webinar to come on the journey of rebranding a fitness company and watch its transformation from a mediocre visuality to a modern, digital-first brand built based on customer insights and big idea. Learn how branding has evolved in the digital age, discover how to build a digital-first brand, and master a step-by-step brand-building framework.
Articles
Why Do You Need a Marketing Portfolio?
A portfolio, a way to showcase your skills and past projects, is becoming a necessity for marketers
Best Digital Marketing Certificates
Tried and tested, these certifications will teach you relevant skills and help you stand out
Best Resources to Learn Marketing
List of online resources and blogs to help you learn modern marketing strategies and tactics
Books on Marketing and Brand
List of proven books that our marketing community found practical, relevant and job-ready
How to Create a Powerful Marketing Portfolio
A step-by-step guide to creating your powerful marketing portfolio to showcases your skills
3 Powerful Marketing Questions
Powerful "What, Who and Why" framework will help you select the best marketing and growth ideas
How to Research a Company
The ultimate Research Checklist to stand out during the interview and become a better marketer
How to Conduct a Marketing Audit
Stand out in interviews and identify growth opportunities by conducting a marketing audit
Boost your digital marketing skills
Join live, interactive and practical Boost Courses and learn on-demand digital marketing channel or skill that you can apply immediately.
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