Best Digital Marketing Courses
You may be on the hunt for a new job or just want to expand and develop your skills. Either way, there are a lot of online digital marketing courses, free and paid, that can help you gain valuable knowledge in marketing.
We’ve pulled together a list of ACTA School’s recommendations of the best online digital marketing courses available.
Free Digital Marketing Courses
There are so many free digital marketing courses online, it's hard to know which ones are worth your time. You can certainly learn a lot from free online courses, and some offer certificates for completing them, which you can use on your CV and LinkedIn.
Here is our list of the best free digital marketing courses on the web today, covering everything from sales and copywriting to SEO and social media. It's important to find the right course for you and make sure it is aligned with your professional goals.
Google Digital Garage’s courses are designed to help marketers learn how to use the latest tools and strategies from Google, to create more effective and compelling online experiences for their customers. The content covers topics like paid search, content marketing, analytics and audience insights—all key areas in digital marketing today.
HubSpot Academy offers a variety of marketing courses to help you learn how to become a better marketer. HubSpot Academy is used by companies of all sizes and pays attention to what's going on within the marketing industry. They have courses on marketing strategy, sales automation, landing pages and more. These are all important topics for marketers at any level. Popular courses include Digital Marketing, Social Media Marketing and Content Marketing.
Anyone who wants to learn more about Google Analytics, or simply brush up on their knowledge of it, should check out the Google Analytics Academy. This is a free and comprehensive resource for marketers that will help you get started with analytics and understand how to use Google Analytics to track your website traffic. The courses are easy-to-use and self-paced, perfect for anyone who wants to learn on their own schedule.
If you are looking for a place to start learning about Facebook marketing, this is it. With more than 90 e-learning courses, Meta Blueprint is a great knowledge hub that covers the likes of basic audience targeting, ad types, and optimisation techniques, as well as tips on engaging your audience and designing creative to drive action.
CXL Institute is a digital marketing education company, whose courses are designed to help you advance your career and get the skills you need to start a career in marketing.
They offer a variety of courses, including the free CXL Foundations Plan, which is a beginner-friendly course that teaches you the basics of digital marketing, including analytics, brand, product marketing, conversion optimisation, and more.
Moz is one of the leading SEO platforms available, and their free ‘Beginner's Guide to SEO’ course is the #1 most popular introduction to SEO, trusted by millions. It’s a great way to build your foundational knowledge and learn their seven steps to successful SEO.
Paid Digital Marketing Courses
General Assembly is a leading educational organisation, with a solid selection of courses, and their digital marketing course is aimed at helping you get ahead in the world of digital marketing. It is designed with “a focus on real-world relevance”, promising that you’ll graduate ready to tackle the challenges you’ll face in your real life job.
A number of leading corporations have enrolled their employees on this course, including L'Oréal, Lego and Procter & Gamble.
CXL, the leading training provider on all things data-driven marketing, offers digital marketing courses taught by the best in business. You can subscribe to get access to 90+ courses on all aspects of data-driven marketing, or purchase individual courses.
Companies that train their employees at CXL include Google, Hilton and Ikea.
Growth Tribe is a digital learning partner for individuals and organisations, specialising in data science, growth, innovation and customer experience. They offer actionable, hands-on and enjoyable courses, and most notable for this blog, is their Digital Marketing Certificate. The course is designed to help you become a well-rounded digital marketer, and is updated every month in order to stay current.
Graduates have gone on to work at companies including Spotify, Heineken and Facebook.
Copyhackers, the self-proclaimed “digital home for the world's copywriters” is an online hub with free training material and paid copywriting courses. The free material on their blog is a great resource for learning how to become a better copywriter, but their paid courses take things to the next level.
Courses include Copy School, which promises to “transform your writing talents into revenue” and teach you winning expert strategies, and The 10x Freelance Copywriter, which is positioned as for “ambitious freelance copywriters with hunger”.
Leading corporations that have enrolled their employees on Copyhackers’ courses include Amazon, Mailchimp and Shopify.
There you have it, our list of the best digital marketing courses. The internet is a wonderful place and we hope that you find something here that helps you to learn more about marketing or improve your skills. And if there are any other courses that you think should be added to this list, then please do let us know.
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